Book Review 2-2

GUCCI –Business in fashion


GUCCI is famous around the world for beautiful and expensive clothes and products. In this book, the history and achievement of GUCCI are introduced.


GUCCI is an old company. The company was started by Guccio Gucci in 1921 in small town of Italy. A chance that GUCCI became famous was a wonderful idea of Guccio Gucci. One day, he thought of line of green/ red/ green. The famous GG logo came from a stirrup. And the line came from the design of a horse’s saddle. People liked these products. I didn’t know the logo and the line came from a horse. It is very interesting. I think that the key of success is an impression of the trade mark.


Many famous people around the world wear GUCCI. We can see famous people in photographs and on television and magazine. When they wear clothes of GUCCI, they advertise GUCCI product. In this way, GUCCI can get an image of the expensive and rich company.


I think that fashion is a mass of images. When there is a simple bag, someone gives a concept to it. Then, it becomes a valuable thing. I think that the quality and wills of maker change products. I always buy clothes of mass production. But I try sometimes to think about the message and concept of clothes.


(237 word)


Reference
Paola, T. (2001). GUCCI ~Business in Fashion. England: Pearson Education Limited.